Nowadays yellow and pink sapphires in all shades have become very popular for modern jewellery. Yellow and brighter pink sapphires are inexpensive, as are white and purple sapphires.
Blue and intense pink sapphires have always been rare and reflect the current and future higher value. In general one can say that lighter pastel colours are always cheaper than rare intensive sapphire colours. The most valuable sapphire is the very rare Padparadscha Sapphire in the colour combination orange-pink. In terms of popularity and rarity, cornflower blue and royal blue sapphires are given the highest value. The value of a natural sapphire, and of a gemstone in general, is measured by the rarity of its occurrence.
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